When Less Really Is More

We can make the signs but we can’t make them “work”

When considering having signs made, here’s a few simple things you can consider:

  • Maybe…you don’t need to put “www” in front of your URL.
  • Maybe…your phone number “spells” something. Let’s check.
  • Maybe…we could substitute that script font for something bolder and easier to read.
  • Maybe…a stronger contrast between your font colors and your background would make your message stand out more.
  • Maybe…we could shorten that sentence into a statement and save some space.

You do not have a lot of time for someone to read your sign. So keeping it simpler and cleaner makes for a much more easily understood sign.

Creating Business Cards

5 Important Tips!

1: Communication

     Make sure you’ve covered your bases on what information to include on your card. Don’t ever be in a situation where someone doesn’t know how to contact you. Name, title, phone number and email address at the minimum. Also, we recommend including the general office number for your company and website. Idea: space permitting, add a QR code that links to your website.

2: Standard Size

     More than likely the card is going to be put in a wallet, or some sort of business card holder. If your card doesn’t fit, guess what? It gets thrown out. We love a unique design or die-cut, but try to keep your creativity inside the 2″x3.5″ art board.

3: Define your Business, Simply

     The objective should be very clear and make a lasting impression. Include a logo and key words to refresh the receiver’s memory about your product or services. Remember to keep it simple with a phrase or short sentence.

4: Writeable

     More often than you think, you will want to jot a note down. Make sure that the material you choose is pen receptive.

5: Utilize your White Space

     White space is what helps define contrast between the text and the background. Don’t make the mistake of cramming so much information on your card that it becomes hard to read. Let your words breathe to create the most eye-appealing design.

The Advantages & Disadvantages of Plastisol Ink

Plastisol ink is a PVC (polyvinyl chloride) based system that essentially contains no solvent at all. Along with UV ink used in graphic screen printing, it is referred to as a 100% solid ink system. Plastisol is a thermoplastic ink in that it is necessary to heat the printed ink film to a temperature high enough to cause the molecules of PVC resin and plasticizer to cross-link and thereby solidify, or cure. The temperature at which most plastisol for textile printing cures at is in the range of 149 °C to 166 °C (300 °F to 330°F).

Plastisol is the ink of choice for printing of finished goods such as t-shirts, sweatshirts, jackets, and tote bags.

Advantages Of Plastisol Ink

Plastisol can best be described as a “user-friendly” ink because it is very easy to manage. Plastisol can be left in the screen for extended periods of time without clogging the mesh. It is ready to use right out of the container more than 90% of the time. In most applications, it can be printed wet-on-wet, which allows for increased production speeds. It comes in formulations that can be printed on light and dark fabrics. And, in most municipalities, the disposal of waste plastisol is a very simple process.

Disadvantages Of Plastisol Ink

Since Plastisol is a thermoplastic, it will remelt if it comes in contact with anything hot enough. For that reason, plastisol prints cannot be ironed. If an iron touches a print, it will smear the ink.
Plastisol ink also creates an ink film that can be felt with the hand. The higher the opacity of the ink, the greater the hand. This heavy hand is considered a disadvantage at the consumer level.